Baker-Nel Deena

Baker-Nel Deena, SVP & Chief HR Officer, has executed 39 transactions in a single company, Avery Dennison Corporation (AVY), with a net selling bias over time. SEC Form 4 filings show total buys of approximately $1.82 million and total sales of roughly $2.23 million, reflecting a moderate disposition of holdings. The transactions are concentrated in annual March filings, primarily involving derivative transactions marked as "M" (acquired upon conversion of derivative security) and "F" (payment of exercise price or tax liability). In March 2026, the largest transactions included derivative acquisitions valued at $157,966.58 and $125,827.88, alongside smaller tax-related payments such as $47,136.76 and $37,592.54. A similar pattern emerged in March 2025, with derivative acquisitions like $141,230.30 and $79,313.44, paired with tax payments such as $41,527.32 and $24,691.92. The filings indicate no recent open-market purchases or sales, suggesting Baker-Nel’s activity is tied to equity compensation events rather than discretionary trading. The consistent March timing aligns with annual vesting schedules, while the net selling bias—evident in the higher aggregate sell value—points to routine monetization of equity awards. The absence of transactions outside AVY underscores a singular focus on employer-linked holdings, with no diversification into other securities. The data reveals a structured approach to managing equity compensation, balancing derivative acquisitions with necessary tax and exercise-related dispositions.