DeSantis Dean has filed 119 Form 4 transactions, all in Celsius Holdings (CELH), with a total sell value of $349.8 million and zero buy value. The pattern is uniformly one-directional: every reported transaction is a disposition. There are no open-market purchases (code P), no acquisitions, and no grants or option exercises in the data. The most recent filings, all coded "J" (a transaction type not in the standard legend, likely a conversion or other non-discretionary event), show a steady cadence of sales at $6,937,905 each, occurring nearly every trading day from July 7 through August 3, 2026. That run of 20 consecutive transactions totals roughly $138.8 million.
Earlier in the year, the same pattern held. From January 14 through January 21, 2026, Dean filed five "J" transactions at $4,654,932 each, totaling about $23.3 million. The dollar values in the recent cluster are roughly 49% higher per transaction than the January cluster, which suggests either a higher share price or a larger block size in the later period. Across all 119 filings, the cumulative sell value of $349.8 million dwarfs any other activity, and there is no offsetting buy side.
The absence of any purchase, grant, or exercise codes means Dean's Form 4 history is a pure sell stream. The concentration in a single ticker, CELH, and the repetitive transaction size point to a systematic liquidation program rather than sporadic decisions. The recent daily frequency, with filings on consecutive business days, indicates an ongoing process that has not shown any sign of reversal as of the last filing on August 3, 2026.
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