Francisco Ma. Fatima

Francisco Ma. Fatima, CEO of Baby, Fem & Family Care, has been a consistent seller of Procter & Gamble (PG) stock, with no open-market purchases recorded across 42 transactions spanning two companies. The total sell value reached approximately $29.6 million, concentrated entirely in PG, while HP Inc. (HPQ) transactions were limited to non-monetary events such as gifts and compensation awards. The most recent selling activity occurred on February 27, 2026, when four separate PG sales totaled roughly $917,000, following a larger $1.26 million sale on February 4, 2026. Earlier sales included $1.43 million on August 19, 2025, and $8,266 in February 2026, reflecting a persistent disposition pattern rather than opportunistic timing. The transaction codes reveal that Fatima’s PG holdings are largely driven by compensation mechanics rather than discretionary buying. The filings show numerous "A" codes (grants or awards) with zero dollar values, alongside "M" codes (option exercises) and "F" codes (shares withheld for taxes) on December 3, 2025, each valued at $10,614.06. These mechanical transactions, combined with the absence of any "P" (open-market purchase) codes, indicate that Fatima is not adding to positions with personal capital. Instead, the pattern is one of systematic liquidation of awarded shares, with the most recent six transactions all being sales or non-purchase events. The selling bias is unambiguous: zero dollars in total buy value versus $29.6 million in total sell value. The February 2026 cluster of sales, occurring within three weeks, suggests a deliberate reduction in PG exposure, though the filings do not indicate whether this reflects portfolio diversification, tax planning, or other personal considerations. The HPQ gifts, dated September and December 2025, further show that Fatima is transferring shares rather than accumulating them. Overall, the Form 4 history paints a picture of an executive monetizing equity compensation across two consumer and technology giants, with no recent signal of bullish conviction through open-market buying.