McKeon Kathryn sold VITL

August 15, 2025 · Form 4 insider transaction

McKeon Kathryn sold 12,005 shares of Vital Farms, Inc. at $47.59 per share, a transaction worth $571.3K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 4 days after the transaction.

Direction
Disposed (sell-side)
Shares
12,005
Price
$47.59
Total value
$571.3K
RoleOfficer
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateAugust 15, 2025
Filing dateAugust 19, 2025
Shares owned after37,513
OwnershipDirect
10b5-1 planYes
AmendedNo

Footnotes

These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.21 to $47.91 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).

View the original Form 4 on SEC EDGAR