McKeon Kathryn sold VITL
August 18, 2025 · Form 4 insider transaction
McKeon Kathryn sold 21,442 shares of Vital Farms, Inc. at $49.08 per share, a transaction worth $1.05M. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 1 day after the transaction.
Direction
Disposed (sell-side)
Shares
21,442
Price
$49.08
Total value
$1.05M
InsiderMcKeon Kathryn
RoleOfficer
CompanyVital Farms, Inc. (VITL)
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateAugust 18, 2025
Filing dateAugust 19, 2025
Shares owned after37,513
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.00 to $49.27 inclusive.