OHAYER MATTHEW sold VITL
January 2, 2026 · Form 4 insider transaction
OHAYER MATTHEW sold 12,516 shares of Vital Farms, Inc. at $31.27 per share, a transaction worth $391.4K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 4 days after the transaction.
Direction
Disposed (sell-side)
Shares
12,516
Price
$31.27
Total value
$391.4K
InsiderOHAYER MATTHEW
RoleOfficer, Director, 10% owner
CompanyVital Farms, Inc. (VITL)
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateJanuary 2, 2026
Filing dateJanuary 6, 2026
Shares owned after6,361,190
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.79 to $31.60 inclusive.