OHAYER MATTHEW sold VITL
September 2, 2025 · Form 4 insider transaction
OHAYER MATTHEW sold 24,441 shares of Vital Farms, Inc. at $52.39 per share, a transaction worth $1.28M. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 1 day after the transaction.
Direction
Disposed (sell-side)
Shares
24,441
Price
$52.39
Total value
$1.28M
InsiderOHAYER MATTHEW
RoleOfficer, Director, 10% owner
CompanyVital Farms, Inc. (VITL)
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateSeptember 2, 2025
Filing dateSeptember 3, 2025
Shares owned after6,582,070
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.99 to $52.75 inclusive.