OHAYER MATTHEW sold VITL
September 4, 2025 · Form 4 insider transaction
OHAYER MATTHEW sold 100,000 shares of Vital Farms, Inc. at $50.96 per share, a transaction worth $5.10M. The trade was recorded as open-market sale and disclosed on an SEC Form 4, filed 4 days after the transaction.
Direction
Disposed (sell-side)
Shares
100,000
Price
$50.96
Total value
$5.10M
InsiderOHAYER MATTHEW
RoleOfficer, Director, 10% owner
CompanyVital Farms, Inc. (VITL)
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateSeptember 4, 2025
Filing dateSeptember 8, 2025
Shares owned after6,482,070
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.75 to $51.21 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.