Greer Valerie E sold BFH

December 11, 2025 · Form 4 insider transaction

Greer Valerie E sold 1,256 shares of Bread Financial Holdings, Inc. at $73.62 per share, a transaction worth $92.5K. The trade was recorded as shares withheld for taxes and disclosed on an SEC Form 4, filed 4 days after the transaction.

Direction
Disposed (sell-side)
Shares
1,256
Price
$73.62
Total value
$92.5K
Role
SecurityCommon Stock
Transaction codeF: Shares withheld for taxes
Transaction dateDecember 11, 2025
Filing dateDecember 15, 2025
Shares owned after151,951
OwnershipDirect
10b5-1 planNo
AmendedNo

Footnotes

The reported transaction involved the withholding of an aggregate 1,256 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. Of the 1,256 shares, (a) 481 were withheld from the time-based restricted stock units granted 2/18/25, (b) 538 were withheld from the time-based restricted stock units granted 2/15/24, and (c) 237 were withheld from the time-based restricted stock units granted 3/24/23.; The total number of securities beneficially owned includes: (a) 50,829 unrestricted shares; (b) 5,500 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (c) 25,310 unvested performance-based restricted stock units granted 3/24/23; (d) 12,490 unvested units from an award of 19,444 time-based restricted stock units granted 2/15/24; (e) 29,166 unvested performance-based restricted stock units granted 2/15/24; (f) unvested 11,174 time-based restricted stock units granted 2/18/25; and (g) unvested 17,482 performance-based restricted stock units granted 2/18/25.

View the original Form 4 on SEC EDGAR