Yeh Kuanling Amy sold MAX

December 10, 2025 · Form 4 insider transaction

Yeh Kuanling Amy sold 12,000 shares of MediaAlpha, Inc. at $13.49 per share, a transaction worth $161.9K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 2 days after the transaction.

Direction
Disposed (sell-side)
Shares
12,000
Price
$13.49
Total value
$161.9K
Role
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateDecember 10, 2025
Filing dateDecember 12, 2025
Shares owned after402,662
OwnershipDirect
10b5-1 planYes
AmendedNo

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.; Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.31 to $13.67 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

View the original Form 4 on SEC EDGAR