Cramer Keith sold MAX

December 15, 2025 · Form 4 insider transaction

Cramer Keith sold 10,000 shares of MediaAlpha, Inc. at $12.83 per share, a transaction worth $128.3K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 2 days after the transaction.

Direction
Disposed (sell-side)
Shares
10,000
Price
$12.83
Total value
$128.3K
Role
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateDecember 15, 2025
Filing dateDecember 17, 2025
Shares owned after187,169
OwnershipDirect
10b5-1 planYes
AmendedNo

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.; Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $12.975 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

View the original Form 4 on SEC EDGAR