Yeh Kuanling Amy sold MAX

August 15, 2025 · Form 4 insider transaction

Yeh Kuanling Amy sold 6,000 shares of MediaAlpha, Inc. at $10.20 per share, a transaction worth $61.2K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 3 days after the transaction.

Direction
Disposed (sell-side)
Shares
6,000
Price
$10.20
Total value
$61.2K
Role
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateAugust 15, 2025
Filing dateAugust 18, 2025
Shares owned after399,347
OwnershipDirect
10b5-1 planYes
AmendedNo

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.; Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.02 to $10.27 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

View the original Form 4 on SEC EDGAR