Gulliver Kate sold W
January 2, 2026 · Form 4 insider transaction
Gulliver Kate sold 36,497 shares of Wayfair Inc. at $106.50 per share, a transaction worth $3.89M. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 3 days after the transaction.
Direction
Disposed (sell-side)
Shares
36,497
Price
$106.50
Total value
$3.89M
InsiderGulliver Kate
Role—
CompanyWayfair Inc. (W)
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateJanuary 2, 2026
Filing dateJanuary 5, 2026
Shares owned after149,238
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 6, 2025.