OHAYER MATTHEW sold VITL
October 1, 2025 · Form 4 insider transaction
OHAYER MATTHEW sold 10,864 shares of Vital Farms, Inc. at $40.63 per share, a transaction worth $441.4K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
10,864
Price
$40.63
Total value
$441.4K
InsiderOHAYER MATTHEW
RoleOfficer, Director, 10% owner
CompanyVital Farms, Inc. (VITL)
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateOctober 1, 2025
Filing dateOctober 3, 2025
Shares owned after6,447,070
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.38 to $40.91 inclusive.