OHAYER MATTHEW sold VITL
November 4, 2025 · Form 4 insider transaction
OHAYER MATTHEW sold 5,000 shares of Vital Farms, Inc. at $37.78 per share, a transaction worth $188.9K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 1 day after the transaction.
Direction
Disposed (sell-side)
Shares
5,000
Price
$37.78
Total value
$188.9K
InsiderOHAYER MATTHEW
RoleOfficer, Director, 10% owner
CompanyVital Farms, Inc. (VITL)
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateNovember 4, 2025
Filing dateNovember 5, 2025
Shares owned after6,417,070
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.01 to $38.00 inclusive.