HUTCHINGS JEFFREY LAYNE sold PRPL
March 15, 2026 · Form 4 insider transaction
HUTCHINGS JEFFREY LAYNE sold 62,595 shares of Purple Innovation, Inc. at $0.00 per share, a transaction worth N/A. The trade was recorded as option exercise and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
62,595
Price
$0.00
Total value
N/A
InsiderHUTCHINGS JEFFREY LAYNE
Role—
SecurityPerformance Stock Units
Transaction codeM: Option exercise
Transaction dateMarch 15, 2026
Filing dateMarch 17, 2026
Shares owned after0
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.; On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.