DeMartini Robert sold PRPL
March 15, 2026 · Form 4 insider transaction
DeMartini Robert sold 16,309 shares of Purple Innovation, Inc. at $0.71 per share, a transaction worth $11.5K. The trade was recorded as shares withheld for taxes and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
16,309
Price
$0.71
Total value
$11.5K
InsiderDeMartini Robert
Role—
SecurityClass A Common Stock
Transaction codeF: Shares withheld for taxes
Transaction dateMarch 15, 2026
Filing dateMarch 17, 2026
Shares owned after919,734
OwnershipDirect
10b5-1 planNo
AmendedNo