Yeh Kuanling Amy sold MAX
January 16, 2026 · Form 4 insider transaction
Yeh Kuanling Amy sold 3,000 shares of MediaAlpha, Inc. at $11.48 per share, a transaction worth $34.4K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 0 days after the transaction.
Direction
Disposed (sell-side)
Shares
3,000
Price
$11.48
Total value
$34.4K
InsiderYeh Kuanling Amy
Role—
CompanyMediaAlpha, Inc. (MAX)
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateJanuary 16, 2026
Filing dateJanuary 16, 2026
Shares owned after393,662
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.