January 2, 2024 · Form 4 insider transaction
O'Boyle Carolyn L. sold 102 shares of The Boston Beer Company, Inc. at $344.83 per share, a transaction worth $35.2K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 1 day after the transaction.
The transactions reported in this Form 4 were effectuated pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 14, 2023.; The shares reported include 2,175 shares of restricted stock subject to vesting conditions.