July 27, 2026 · Form 4 insider transaction
Milmoe William H. sold 150,000 shares of Celsius Holdings, Inc. at $46.25 per share, a transaction worth $6.94M. The trade was recorded as j and disclosed on an SEC Form 4, filed 1 day after the transaction.
On July 23, 2026, July 24, 2026, and July 27, 2026, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on June 6, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, physical settlement applied.; On the maturity dates for each tranche (July 22, 2026, July 23, 2026, and July 24, 2026), the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price"). Accordingly, in physical settlement of each of these three tranches, CD transferred to the buyer 150,000 shares for each tranche as indicated in the table above without additional payment from the buyer.; The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.