Aflalo Yael sold REF
July 29, 2026 · Form 4 insider transaction
Aflalo Yael sold 1,204,029 shares of Reformation Inc. at $13.95 per share, a transaction worth $16.80M. The trade was recorded as open-market sale and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
1,204,029
Price
$13.95
Total value
$16.80M
InsiderAflalo Yael
Role—
CompanyReformation Inc. (REF)
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateJuly 29, 2026
Filing dateJuly 31, 2026
Shares owned after11,725,803
OwnershipIndirect
10b5-1 planNo
AmendedNo
Footnotes
Represents shares of common stock sold as a selling stockholder in the Issuer's initial public offering at $13.95 per share, which reflects the price to the public less the underwriting discount and commission.