BALLOU ROGER H sold BFH

April 24, 2026 · Form 4 insider transaction

BALLOU ROGER H sold 9,687 shares of Bread Financial Holdings, Inc. at $90.32 per share, a transaction worth $874.9K. The trade was recorded as open-market sale and disclosed on an SEC Form 4, filed 3 days after the transaction.

Direction
Disposed (sell-side)
Shares
9,687
Price
$90.32
Total value
$874.9K
Role
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateApril 24, 2026
Filing dateApril 27, 2026
Shares owned after30,079
OwnershipDirect
10b5-1 planNo
AmendedNo

Footnotes

The total amount of securities beneficially owned includes: (a) 11,626 unrestricted shares; (b) 699 unvested restricted stock units granted 6/27/16; (c) 655 unvested restricted stock units granted 6/26/17; (d) 761 unvested restricted stock units granted 6/25/18; (e) 1,114 unvested restricted stock units granted 6/24/19; (f) 3,432 unvested restricted stock units granted 6/22/20; (g) 1,408 unvested restricted stock units granted 6/15/21; (h) 2,650 unvested restricted stock units granted 6/15/22; (i) 4,932 unvested restricted stock units granted 6/15/23; and (j) 2,802 unvested restricted stock units granted 6/16/25.

View the original Form 4 on SEC EDGAR