Andretta Ralph J sold BFH
May 29, 2026 · Form 4 insider transaction
Andretta Ralph J sold 12,500 shares of Bread Financial Holdings, Inc. at $89.17 per share, a transaction worth $1.11M. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 3 days after the transaction.
Direction
Disposed (sell-side)
Shares
12,500
Price
$89.17
Total value
$1.11M
InsiderAndretta Ralph J
Role—
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateMay 29, 2026
Filing dateJune 1, 2026
Shares owned after583,241
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2026.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.50 to $89.49, inclusive.