COYNE JEFFREY B sold MAX
May 15, 2026 · Form 4 insider transaction
COYNE JEFFREY B sold 1,573 shares of MediaAlpha, Inc. at $8.05 per share, a transaction worth $12.7K. The trade was recorded as shares withheld for taxes and disclosed on an SEC Form 4, filed 4 days after the transaction.
Direction
Disposed (sell-side)
Shares
1,573
Price
$8.05
Total value
$12.7K
InsiderCOYNE JEFFREY B
Role—
CompanyMediaAlpha, Inc. (MAX)
SecurityClass A Common Stock
Transaction codeF: Shares withheld for taxes
Transaction dateMay 15, 2026
Filing dateMay 19, 2026
Shares owned after602,614
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.