MADDEN LARRY sold DSP

April 2, 2026 · Form 4 insider transaction

MADDEN LARRY sold 10,131 shares of Viant Technology Inc. at $10.94 per share, a transaction worth $110.9K. The trade was recorded as open-market sale and disclosed on an SEC Form 4, filed 1 day after the transaction.

Direction
Disposed (sell-side)
Shares
10,131
Price
$10.94
Total value
$110.9K
Role
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateApril 2, 2026
Filing dateApril 3, 2026
Shares owned after600,324
OwnershipDirect
10b5-1 planNo
AmendedNo

Footnotes

Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.63 to $11.12. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

View the original Form 4 on SEC EDGAR