Holland Joseph Michael bought VITL
May 14, 2026 · Form 4 insider transaction
Holland Joseph Michael bought 12,484 shares of Vital Farms, Inc. at $8.00 per share, a transaction worth $99.9K. The trade was recorded as open-market purchase and disclosed on an SEC Form 4, filed 4 days after the transaction.
Direction
Acquired (buy-side)
Shares
12,484
Price
$8.00
Total value
$99.9K
InsiderHolland Joseph Michael
RoleOfficer
CompanyVital Farms, Inc. (VITL)
SecurityCommon Stock
Transaction codeP: Open-market purchase
Transaction dateMay 14, 2026
Filing dateMay 18, 2026
Shares owned after38,150
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.98 to $8.01 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.