DeMartini Robert sold PRPL
March 31, 2026 · Form 4 insider transaction
DeMartini Robert sold 23,192 shares of Purple Innovation, Inc. at $0.66 per share, a transaction worth $15.3K. The trade was recorded as shares withheld for taxes and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
23,192
Price
$0.66
Total value
$15.3K
InsiderDeMartini Robert
Role—
SecurityClass A Common Stock
Transaction codeF: Shares withheld for taxes
Transaction dateMarch 31, 2026
Filing dateApril 2, 2026
Shares owned after976,928
OwnershipDirect
10b5-1 planNo
AmendedNo