Greer Valerie E bought BFH
February 17, 2026 · Form 4 insider transaction
Greer Valerie E bought 14,217 shares of Bread Financial Holdings, Inc., a transaction worth N/A. The trade was recorded as grant or award and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Acquired (buy-side)
Shares
14,217
Price
N/A
Total value
N/A
InsiderGreer Valerie E
Role—
SecurityCommon Stock
Transaction codeA: Grant or award
Transaction dateFebruary 17, 2026
Filing dateFebruary 19, 2026
Shares owned after175,646
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
The new grant is for 14,217 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date.