Greer Valerie E bought BFH
February 17, 2026 · Form 4 insider transaction
Greer Valerie E bought 5,543 shares of Bread Financial Holdings, Inc., a transaction worth N/A. The trade was recorded as grant or award and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Acquired (buy-side)
Shares
5,543
Price
N/A
Total value
N/A
InsiderGreer Valerie E
Role—
SecurityCommon Stock
Transaction codeA: Grant or award
Transaction dateFebruary 17, 2026
Filing dateFebruary 19, 2026
Shares owned after181,189
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 25,310 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 5,543 units, for a total of 30,853 units.