BALLOU ROGER H sold BFH
February 19, 2026 · Form 4 insider transaction
BALLOU ROGER H sold 1,351 shares of Bread Financial Holdings, Inc. at $0.00 per share, a transaction worth N/A. The trade was recorded as gift and disclosed on an SEC Form 4, filed 1 day after the transaction.
Direction
Disposed (sell-side)
Shares
1,351
Price
$0.00
Total value
N/A
InsiderBALLOU ROGER H
Role—
SecurityCommon Stock
Transaction codeG: Gift
Transaction dateFebruary 19, 2026
Filing dateFebruary 20, 2026
Shares owned after39,766
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Mr. Ballou transferred 1,351 shares as a gift for charitable purposes.