July 6, 2026 · Form 4 insider transaction
MADDEN LARRY sold 10,097 shares of Viant Technology Inc. at $12.78 per share, a transaction worth $129.0K. The trade was recorded as open-market sale and disclosed on an SEC Form 4, filed 2 days after the transaction.
Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.61 to $13.01. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.