July 9, 2026 · Form 4 insider transaction
Price Penry W bought 3,602 shares of The Trade Desk, Inc. at $11.37 per share, a transaction worth $41.0K. The trade was recorded as grant or award and disclosed on an SEC Form 4, filed 4 days after the transaction.
This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.; These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000, prorated from the date the Reporting Person became a non-employee director to the date of the Issuer's next annual meeting of stockholders.; Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 313 shares vesting August 4, 2026, 1,108 shares vesting November 4, 2026, 1,108 shares vesting February 4, 2027 and 1,073 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.