July 17, 2026 · Form 4 insider transaction
Yeh Kuanling Amy sold 3,000 shares of MediaAlpha, Inc. at $13.95 per share, a transaction worth $41.9K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 0 days after the transaction.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.