Watson Noel Bertram sold AFRM
August 12, 2026 · Form 4 insider transaction
Watson Noel Bertram sold 2,000 shares of Affirm Holdings, Inc. at $77.86 per share, a transaction worth $155.7K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
2,000
Price
$77.86
Total value
$155.7K
InsiderWatson Noel Bertram
Role—
CompanyAffirm Holdings, Inc. (AFRM)
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateAugust 12, 2026
Filing dateAugust 14, 2026
Shares owned after34,076
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025.