Yeh Kuanling Amy sold MAX

August 14, 2026 · Form 4 insider transaction

Yeh Kuanling Amy sold 12,000 shares of MediaAlpha, Inc. at $13.55 per share, a transaction worth $162.6K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 3 days after the transaction.

Direction
Disposed (sell-side)
Shares
12,000
Price
$13.55
Total value
$162.6K
Role
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateAugust 14, 2026
Filing dateAugust 17, 2026
Shares owned after541,985
OwnershipDirect
10b5-1 planYes
AmendedNo

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.; Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.435 to $13.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

View the original Form 4 on SEC EDGAR