COYNE JEFFREY B sold MAX
August 15, 2026 · Form 4 insider transaction
COYNE JEFFREY B sold 2,542 shares of MediaAlpha, Inc. at $13.17 per share, a transaction worth $33.5K. The trade was recorded as shares withheld for taxes and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
2,542
Price
$13.17
Total value
$33.5K
InsiderCOYNE JEFFREY B
Role—
CompanyMediaAlpha, Inc. (MAX)
SecurityClass A Common Stock
Transaction codeF: Shares withheld for taxes
Transaction dateAugust 15, 2026
Filing dateAugust 17, 2026
Shares owned after587,035
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.