Yu Bin Helen sold BZUN
August 28, 2026 · Form 4 insider transaction
Yu Bin Helen sold 16,809 shares of Baozun Inc. at $0.00 per share, a transaction worth N/A. The trade was recorded as option exercise and disclosed on an SEC Form 4, filed 4 days after the transaction.
Direction
Disposed (sell-side)
Shares
16,809
Price
$0.00
Total value
N/A
InsiderYu Bin Helen
Role—
CompanyBaozun Inc. (BZUN)
SecurityRestricted Stock Unit
Transaction codeM: Option exercise
Transaction dateAugust 28, 2026
Filing dateSeptember 1, 2026
Shares owned after42,000
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer.; Of the total 58,809 RSUs, 16,809 RSUs had been fully vested and were converted into 5,603 American Depositary Shares on August 28, 2026.