MADDEN LARRY sold DSP
September 10, 2026 · Form 4 insider transaction
MADDEN LARRY sold 24,016 shares of Viant Technology Inc. at $12.74 per share, a transaction worth $306.0K. The trade was recorded as shares withheld for taxes and disclosed on an SEC Form 4, filed 4 days after the transaction.
Direction
Disposed (sell-side)
Shares
24,016
Price
$12.74
Total value
$306.0K
InsiderMADDEN LARRY
Role—
CompanyViant Technology Inc. (DSP)
SecurityClass A Common Stock
Transaction codeF: Shares withheld for taxes
Transaction dateSeptember 10, 2026
Filing dateSeptember 14, 2026
Shares owned after374,355
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Shares withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting of 44,513 restricted stock units on September 10, 2026. These shares were neither issued to nor sold by the Reporting Person.