MADDEN LARRY sold DSP
December 17, 2025 · Form 4 insider transaction
MADDEN LARRY sold 13,477 shares of Viant Technology Inc. at $11.70 per share, a transaction worth $157.7K. The trade was recorded as open-market sale and disclosed on an SEC Form 4, filed 1 day after the transaction.
Direction
Disposed (sell-side)
Shares
13,477
Price
$11.70
Total value
$157.7K
InsiderMADDEN LARRY
Role—
CompanyViant Technology Inc. (DSP)
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateDecember 17, 2025
Filing dateDecember 18, 2025
Shares owned after409,778
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Shares were sold in a transaction instituted by the Issuer on the Reporting Person's behalf to cover withholding tax associated with the vesting and settlement of restricted stock units.