Yeh Kuanling Amy sold MAX
October 16, 2026 · Form 4 insider transaction
Yeh Kuanling Amy sold 3,000 shares of MediaAlpha, Inc. at $11.77 per share, a transaction worth $35.3K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 3 days after the transaction.
Direction
Disposed (sell-side)
Shares
3,000
Price
$11.77
Total value
$35.3K
InsiderYeh Kuanling Amy
Role—
CompanyMediaAlpha, Inc. (MAX)
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateOctober 16, 2026
Filing dateOctober 19, 2026
Shares owned after543,091
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.