Nonko Eugene sold MAX

October 27, 2026 · Form 4 insider transaction

Nonko Eugene sold 3,394 shares of MediaAlpha, Inc. at $11.92 per share, a transaction worth $40.5K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 1 day after the transaction.

Direction
Disposed (sell-side)
Shares
3,394
Price
$11.92
Total value
$40.5K
Role—
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateOctober 27, 2026
Filing dateOctober 28, 2026
Shares owned after786,466
OwnershipDirect
10b5-1 planYes
AmendedNo

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.; Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.63 to $12.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

View the original Form 4 on SEC EDGAR