Yeh Kuanling Amy sold MAX
October 30, 2026 · Form 4 insider transaction
Yeh Kuanling Amy sold 25,000 shares of MediaAlpha, Inc. at $14.47 per share, a transaction worth $361.8K. The trade was recorded as open-market sale and disclosed on an SEC Form 4, filed 4 days after the transaction.
Direction
Disposed (sell-side)
Shares
25,000
Price
$14.47
Total value
$361.8K
InsiderYeh Kuanling Amy
Role—
CompanyMediaAlpha, Inc. (MAX)
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateOctober 30, 2026
Filing dateNovember 3, 2026
Shares owned after518,091
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.37 to $14.585 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.