OHAYER MATTHEW sold VITL
November 9, 2026 · Form 4 insider transaction
OHAYER MATTHEW sold 66,200 shares of Vital Farms, Inc. at $9.68 per share, a transaction worth $640.8K. The trade was recorded as open-market sale under a pre-scheduled Rule 10b5-1 plan and disclosed on an SEC Form 4, filed 1 day after the transaction.
Direction
Disposed (sell-side)
Shares
66,200
Price
$9.68
Total value
$640.8K
InsiderOHAYER MATTHEW
RoleOfficer, Director, 10% owner
CompanyVital Farms, Inc. (VITL)
SecurityCommon Stock
Transaction codeS: Open-market sale
Transaction dateNovember 9, 2026
Filing dateNovember 10, 2026
Shares owned after6,261,970
OwnershipDirect
10b5-1 planYes
AmendedNo
Footnotes
These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 17, 2026.; The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.50 to $9.91 inclusive.