MADDEN LARRY sold DSP
September 15, 2025 · Form 4 insider transaction
MADDEN LARRY sold 13,006 shares of Viant Technology Inc. at $9.73 per share, a transaction worth $126.5K. The trade was recorded as open-market sale and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
13,006
Price
$9.73
Total value
$126.5K
InsiderMADDEN LARRY
Role—
CompanyViant Technology Inc. (DSP)
SecurityClass A Common Stock
Transaction codeS: Open-market sale
Transaction dateSeptember 15, 2025
Filing dateSeptember 17, 2025
Shares owned after423,255
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Shares were sold in a transaction instituted by the Issuer on the Reporting Person's behalf to cover withholding tax associated with the vesting and settlement of restricted stock units.