COYNE JEFFREY B bought MAX
February 15, 2026 · Form 4 insider transaction
COYNE JEFFREY B bought 6,544 shares of MediaAlpha, Inc. at $0.00 per share, a transaction worth N/A. The trade was recorded as option exercise and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Acquired (buy-side)
Shares
6,544
Price
$0.00
Total value
N/A
InsiderCOYNE JEFFREY B
Role—
CompanyMediaAlpha, Inc. (MAX)
SecurityClass A Common Stock
Transaction codeM: Option exercise
Transaction dateFebruary 15, 2026
Filing dateFebruary 17, 2026
Shares owned after443,327
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").