MADDEN LARRY sold DSP
March 10, 2026 · Form 4 insider transaction
MADDEN LARRY sold 35,289 shares of Viant Technology Inc. at $10.50 per share, a transaction worth $370.5K. The trade was recorded as shares withheld for taxes and disclosed on an SEC Form 4, filed 2 days after the transaction.
Direction
Disposed (sell-side)
Shares
35,289
Price
$10.50
Total value
$370.5K
InsiderMADDEN LARRY
Role—
CompanyViant Technology Inc. (DSP)
SecurityClass A Common Stock
Transaction codeF: Shares withheld for taxes
Transaction dateMarch 10, 2026
Filing dateMarch 12, 2026
Shares owned after370,265
OwnershipDirect
10b5-1 planNo
AmendedNo
Footnotes
Shares withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting of 65,408 restricted stock units on March 10th, 2026. These shares were neither issued to nor sold by the Reporting Person.