ALBER LAURA

Laura Alber, President & CEO, has demonstrated a pronounced selling bias in her recent insider transactions, with $116.95 million in total sales compared to just $500,266 in purchases across her two reported holdings—Williams-Sonoma (WSM) and Salesforce (CRM). The bulk of her activity has centered on WSM, where she executed a series of high-value sales in March 2026, including a $28.15 million disposition on March 21 and additional sales totaling $4.96 million on the same day. Earlier in the month, she sold $2.29 million and $1.66 million worth of WSM shares, continuing a trend that included multiple seven-figure sales in January 2026, such as a $2.43 million transaction on January 15. Her only recent buys were two purchases of CRM stock on March 19, valued at $404,747 and $95,519, which stand in stark contrast to the scale and frequency of her WSM divestments. Alber’s trading history reveals a clear pattern of reducing her WSM position while maintaining minimal acquisition activity. Over the past several months, she has consistently offloaded WSM shares, with no compensatory buying in the same security. The CRM purchases, though notable, represent a fractional portion of her overall transaction value. The absence of any material buys in WSM—coupled with the recurring, high-volume sales—suggests a deliberate shift away from the home goods retailer in her portfolio. While the reasons for these transactions are undisclosed, the data reflects a sustained and one-sided disposition strategy regarding WSM.