Laura Alber, president and CEO of Williams-Sonoma (WSM), has filed 93 Form 4 transactions across two companies, with a clear and sustained selling bias. Her total open-market sales reached $88.3 million, against just $500,266 in open-market purchases. The recent activity is entirely one-directional: 16 sales in the last several months and zero buys. The bulk of the selling is concentrated in WSM, with large blocks disposed on September 16, 2026, totaling roughly $7.7 million across five separate transactions, and another $7.7 million sold on July 15, 2026. Earlier sales on May 14, 2026, added about $3.4 million, and she sold $3 million outright on both May 27 and April 17 of that year.
The pattern also includes mechanical transactions that are not discretionary. Several option exercises (coded M) in WSM and Salesforce (CRM) carried a value of zero, and shares withheld to cover taxes (coded F) appeared in March and April 2026, including $2.29 million on March 21 and $1.02 million on March 22. A grant (coded A) on March 25, 2026, also had no cash value. These are compensation-related events, not market decisions. The only open-market purchase activity in her entire filing history is the $500,266 total, which is dwarfed by the sell volume.
The recent direction is unambiguous. Every open-market trade in the last six months is a sale, and the dollar amounts are substantial, often exceeding $1 million per transaction. The largest single sale was $3.75 million on July 15, 2026. There is no recent buying to offset the outflow. The data shows a consistent pattern of monetizing WSM stock, with the most intense selling occurring in the third quarter of 2026.
AI-assisted summary