Corey Baker, Chief Financial Officer of The Vita Coco Company (COCO), has demonstrated a clear selling bias in recent transactions, with no open-market purchases recorded in the past year. Baker’s 29 reported transactions since September 2025 exclusively involve COCO shares, with $1.51 million in total sales outweighing $84,550 in buys—the latter consisting entirely of small acquisitions likely tied to equity awards. The most concentrated selling occurred in March 2026, when Baker disposed of shares worth $110,900 on March 19, $116,080 on March 18, $119,840 on March 17, $115,960 on March 16, and $117,720 on March 13—totaling $580,500 in just five trading days. Earlier activity in September 2025 followed a similar pattern, with Baker executing multiple sales in the $38,000-$40,000 range across nine trading days. The transactions suggest a systematic reduction in Baker’s COCO position, with the March 2026 disposals representing significantly larger dollar amounts than prior activity. Notably, all recent transactions were coded as sales (S), with no open-market buys or discretionary acquisitions reported during this period. The absence of purchases alongside consistent sales indicates a directional bias toward reducing exposure to COCO equity over the past six months.
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