Baumgartner Florian, EVP and CEO of Vista, has demonstrated a clear selling bias in recent transactions involving Cimpress plc (CMPR), according to SEC Form 4 filings. Over 33 reported trades, he has sold $2.33 million worth of shares while purchasing $525,109 in stock, with all buying activity occurring prior to March 2024. His most recent transactions—four sales between January and February 2026—liquidated positions worth $230,682 on February 15, $38,908 on January 15, $206,962 on November 15, 2025, and $31,256 on October 15, 2025. These follow earlier disposals in March 2024 that totaled $774,543 across five transactions, including a $319,727 sale on March 21.
The pattern shows Baumgartner accumulating CMPR shares through periodic purchases from July 2025 to August 2025, with a notable $325,345 buy on August 15, 2025, before pivoting to consistent sales. While some transactions involved minor stock acquisitions via corporate mechanisms (coded 'M' or 'A'), the overwhelming direction has been divestment. All activity centers exclusively on Cimpress, suggesting concentrated exposure to the company. The absence of any buys in the past year, coupled with repeated sales at varying price points, indicates a sustained reduction in his CMPR holdings. The transactions represent routine disclosures without coded indications of discretionary trading.
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