Marc Benioff, Chair and CEO of Salesforce (CRM), has demonstrated a consistent pattern of selling activity in the company’s stock, with no recent purchases recorded in SEC filings. Over his tenure, Benioff has executed 577 transactions exclusively in CRM, with total sales exceeding $63.9 million compared to $31.6 million in buys—a nearly 2:1 sell-to-buy ratio. His most recent trades, spanning October 2025 to March 2026, include 19 sales, with the largest disposals occurring in late October 2025. On October 30–31 alone, he sold over $1.1 million worth of shares across multiple transactions, including a $220,764 disposition on October 30 and a $196,362 sale the following day. Smaller but repeated sales, such as the $29,219 and $56,722 transactions on October 31, suggest a methodical unwinding of positions. The only non-sale activity in this period was a minor $215 acquisition of shares via derivative transactions on January 13, 2026, and two transactions with no reported value in March 2026. The absence of meaningful buys alongside sustained selling—particularly the clustering of disposals in late 2025—points to a clear directional bias toward reducing exposure to CRM stock during this period.
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